The way we present ourselves, both socially and professionally, is deeply influenced by our personal style. How we dress is a powerful form of self-expression, communicating who we are to the world. Just as we seek support from a hairdresser or trainer, working with a personal stylist can bring clarity and ease to getting dressed every day.
As a stylist with 20 years of experience, I can help curate and elevate your wardrobe, removing stress, uncertainty, and time pressure, so getting dressed becomes intentional, confident, and effortless.
Services include: wardrobe edits, personal shopping, commercials, campaigns, image, event and wedding styling sessions.
personal shopping & Styling services
A personalized wardrobe edit to assess what you own, remove what no longer serves you, and build a more functional, polished wardrobe. During the session, we will discuss why certain items are being edited out, as well as what can be added to create a more well-rounded and elevated wardrobe. Trust me there are things in there that need to go!
Duration: 2 hour minimum
Pricing: $175/hour
Wardrobe edits
A one on one shopping experience focused on curating intentional pieces, filling wardrobe gaps, and building a cohesive, elevated wardrobe while staying within your budget. You will receive in the moment styling tips, and we will create complete outfits so you can put your thoughtfully curated wardrobe to use every day with confidence. You'll ask yourself why you didn't do this sooner!
Duration: TBD based on wardrobe needs
Pricing: $150/hour
personal shopping
Get trip-ready with personalized shopping, styled outfits, and a versatile travel capsule that makes packing simple and dressing effortless. Takes the stress out of packing!
Pricing: Packages upon request
vacation styling
A full-spectrum image styling service designed to elevate your personal presence through wardrobe, hair and make-up. This package includes styling and wardrobe direction paired with hair and makeup tutorials from top tier professionals. Think - makeover!
Pricing: Packages upon request
image styling
A bespoke styling service for the bride, groom, and wedding party, ensuring every look is thoughtfully curated and harmonious—an invaluable service, much like having a wedding planner for the aesthetic of your day. Helps you prep for your big day!
Pricing: Packages upon request
wedding styling
Every successful brand has a story to tell, and wardrobe plays an important role in bringing that story to life. I work with brands, creative teams, photographers, and production crews to create styling that feels authentic, purposeful, and aligned with each project's vision.
I've had the opportunity to style campaigns and creative productions for brands including Wrangler, Reebok, the Calgary Stampede, The Core Shopping Centre, Panago, Jeep, Travel Alberta, and many more. From developing wardrobe concepts to sourcing and styling every detail on set, I bring a collaborative approach and a calm, organized presence to every project, helping create imagery that feels polished, engaging, and true to the brand.
COMMERCIAL STYLING
I really appreciated how you worked with what I already had, completing a thoughtful wardrobe edit and creating outfits from my existing pieces. You brought a fresh perspective to my closet while clearly identifying what was needed to elevate my everyday style.
The process was practical, efficient, and highly effective. I would confidently recommend your services to anyone looking for personalized, professional styling support.
- Jill C.
Working with Phaedra was such a great experience. She helped me with a full closet edit and made the entire process feel easy, organized, and actually enjoyable. She quickly understood my style, what was missing, and what pieces no longer worked for me. I have a hard time getting rid of items on my own, it was so helpful to have Phaedra tell me “that needs to go”.
Her shopping selections were spot on—pieces I love, that fit well, and that I can mix and match effortlessly. She helped me build a wardrobe that feels elevated, practical, and true to me. She also picked out items I would never choose for myself, and I ended up loving them.
I would highly recommend Phaedra to anyone looking to revamp their wardrobe with someone who truly knows how to make style feel simple and attainable.
- Sarah P.
Client Testimonials
I’ve had a great experience working Phaedra as a personal shopper. She’s very easy to interact with, listens well, and quickly understood my style and what I’m comfortable wearing. Nothing ever feels forced or outside of my comfort zone.
She does a great job finding clothing that fits my lifestyle, looks good, and still feels like “me.” The process is simple, relaxed, and honestly took a lot of the stress out of shopping. I’d highly recommend her to any guy who wants to look better without overthinking it.
- Ryan G.
I recently did a closet edit and styling/shopping session with Phae. As a new mom I was feeling that my “style” was incredibly unintentional. Phae made the whole process feel effortless. The edit was honest (but kind) and efficient. The shopping session was super helpful, she was great at pulling items that worked with my lifestyle, and gently pushed me out of my comfort zone.
All the new pieces worked with what I already owned and allowed me to feel more put together. I should have invested in this years ago, and will definitely be doing seasonal updates with Phae!
- Kelly B.